Customers often seek validation for their purchasing decisions, often leaving your website to scour reviews of your business before hitting the all-important "Buy It Now" button. Depending on your industry, consumers may turn to platforms like Yelp, TripAdvisor, Angie's List, or any of the numerous online review websites. Unfortunately, the distractions along the way may lead them to forget to return to your site. While positive reviews undeniably boost conversion rates, it's crucial to keep your visitors engaged on your website. After all, you've put in the hard work to earn those favorable reviews, and you've even made it convenient for customers to leave their feedback on review websites through online reputation management tools.
Building Trust
In addition to making it seamless for your visitors to peruse reviews of your business, displaying reviews on your own site can enhance your trustworthiness. Consumers tend to be cautious of reviews lacking third-party verification, which often come across as mere testimonials. Instilling trust in your audience is vital to achieving the primary goal of soliciting customer reviews – boosting conversions.
Incorporating Reviews
Incorporating reviews directly into your website makes it effortless for visitors to access third-party feedback without leaving your site.
Yelp
Yelp offers a method for business owners to embed their reviews directly onto their websites. Simply hover your cursor over a review, and on the left, you'll find an option to embed the review, located just below the "share review" feature.
While it's possible to display Facebook reviews on your website, it must be done one review at a time. To have a review appear on a dedicated page, click on the date, access the drop-down menu, select "more options," and then choose "embed post" to acquire the HTML code for insertion on your website.
Google+
For those with a WordPress website or blog, a free widget can be added to showcase your Google+ reviews.
TripAdvisor
TripAdvisor provides a complimentary HTML widget for showcasing your business's reviews. Head to the Widget Center on their website, copy the HTML code, and paste it onto your own site. The widget automatically updates, so it's essential to keep garnering positive reviews.
Other review websites may also allow you to embed reviews on your website. You can search for "embed review on website" to locate the necessary HTML code.
Review Frequency
Strive to accumulate as many customer reviews as possible. A single outdated review can give the impression that your business is struggling. Multiple reviews offer a more reliable representation of your organization and furnish the social proof needed to persuade visitors to convert.
Lastly, select one review website that is pertinent to your sector and display its reviews on your site. While three or four positive reviews can convince visitors to convert, including reviews from multiple websites may overwhelm them. If visitors desire more reviews, inform them about additional platforms where customers have shared their feedback.
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